Think that email, social media, and mobile technology have done away with the need for the classic print direct mail appeal? Think again!
Direct mail remains an important part of successful integrated fundraising campaigns. In fact, in today’s digital age, with prospects and donors bombarded with email, web advertisements, mobile ads, texts, TV and radio advertisements all day long, direct mail is making a comeback.
This free webinar from ProLiteracy will examine best practices in creating direct mail appeals, as well as provide information and data on why direct mail is still relevant and important. The webinar will also provide examples of how to re-purpose direct mail appeals using other 21st Century formats like slideshows, emails, and social media.
This webinar will be presented by Mara Roberts, senior director of development at ProLiteracy, and Amy Schmitz, director of communications at ProLiteracy. This webinar is part of ProLiteracy’s Project Survive and Thrive, which aims to provide you with the information and resources your program needs to survive in difficult economic times. For more information about Project Survive and Thrive, contact Michele Diecuch, director of membership and field services, at (315) 214-2576.