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2/9/2011

ProLiteracy Teams with Ean Sweets & Snacks for an 'Outrageous Alphabet'

Fundraising

ProLiteracy Teams with Ean Sweets & Snacks for an ‘Outrageous Alphabet’

What do the world’s largest organization of adult literacy and basic education programs and a family-owned candy business have in common? An “Outrageous Alphabet.”

An edible alphabet, that is, made out of gelatin-style candy a la Gummy Bears. Created and manufactured by Ean Sweets & Snacks in Forty Fort, Pennsylvania, each candy is a 6-inch letter of the alphabet. They come in seven flavors and were recently launched at Dylan’s Candy Bar in New York City.

“Outrageous Alphabet” is more than just a way to satisfy a sweet tooth. Ean Sweets & Snacks owner, Frann Edley, sees them as educational tools. Ean Sweets & Snacks collaborated with ProLiteracy to further that mission. A portion of the proceeds from the sale of each “Outrageous Alphabet” letter will be donated to ProLiteracy to help advance the cause of adult literacy nationwide.

“Partnerships are extremely important for nonprofits both in terms of raising visibility and raising support,” says Barry Benson, vice president of development and communications at ProLiteracy, “Increasingly, for profit companies and nonprofit organizations are collaborating for the greater good of both—and of their communities. The venture between ProLiteracy and Ean Sweets and Snacks will help communicate the issue of adult literacy to a wider audience at the consumer level as it raises funds for an important cause. We’re grateful to Ean Sweets and Snacks for their initiative and interest in partnering with us.” 

“This is a passionate project for me personally,” says Edley. “I have always been dedicated to helping people in need, and I’m thrilled to be able to do it through a national organization. ‘Outrageous Alphabet’ is a sweet way to spread the ability to read and write, and it’s a fun way to raise money.”

Ean Sweets & Snacks has long-term plans for nationwide distribution and expects to have “Outrageous Alphabet” in Pennsylvania stores by spring. Ean Sweets & Snacks is a partner company with Sugar Plum Chocolates, which was launched in 1995 and is widely known for its artisanal chocolate and unique confectionary products. Letters are available at eansweets.com or by calling 800-44-SUGAR.

About ProLiteracy
ProLiteracy champions the power of literacy to improve the lives of adults and their families, communities, and societies. It works with adult new readers and learners and with local and national organizations to help adults gain the reading, writing, math, computer, and English skills they need to be successful. ProLiteracy advocates on behalf of adult learners and the programs that serve them, provides training and professional development, and publishes materials used in adult literacy instruction. ProLiteracy has 1,000 member programs in all 50 states and the District of Columbia and works with 52 in-country grassroots agencies in 31 countries. For more information, visit www.ProLiteracy.org and www.NewReadersPress.com.


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