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4/27/2012

New Ads Launched to Encourage GED Credentialing

ProLiteracy

New Ads Launched to Encourage GED Credentialing

A new national ad campaign launched on April 26 aimed at encouraging adults to obtain GED® credentials. Designed for television, radio, web, and print media, the ads include “pep talks” featuring comedian Jerry Stiller, actress Wendy Raquel Robinson, rapper DMC, actor Christopher Lloyd, and other celebrities. This is the second round of public service ads released by the Ad Council; the original GED ad campaign began in July 2010. ProLiteracy expects these new ads to increase inquiries from adults interested in seeking GED credentials.

An important component of the GED ad campaign is the National Literacy Directory. Maintained by ProLiteracy and the National Center for Family Literacy (NCFL), the directory contains more than 8,000 adult literacy service providers and GED test centers. Referrals are available online or through the directory’s toll-free referral hotline at 877-38YourGED 24 hours a day/7 days a week in both English and Spanish.

For more information or to view the ads, visit www.YourGED.org. The National Literacy Directory and the GED ad campaign are made possible by generous support from the Dollar General Literacy Foundation.

For more information, please contact Michele Diecuch, director of field services, at mdiecuch@proliteracy.org.

GED® is a registered trademark of the American Council on Education and may not be used without permission. The GED® and GED Testing Service® brands are administered by GED Testing Service LLC under license.

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