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LANCÔME AND PROLITERACY PARTNER TO INCREASE GUNA WOMEN'S LITERACY SKILLS IN PANAMA
Posted on September 08, 2022

ProLiteracy is proud to announce on International Literacy Day that it has partnered again with the Lancôme Write Her Future global initiative. In this new iteration, ProLiteracy and Lancôme will support the work of two local nonprofits in Panama to improve the literacy rates of Guna women.  

The Guna Women’s Literacy Program will be implemented by Centro de Estudios y Acción Social Panameño (CEASPA) and Coordinadora Nacional de Mujeres Indígenas de Panamá (CONAMUIP) in the community of Abia Yala. ProLiteracy will provide administrative and management support, training, and material development for the duration of the project, which will last one year.   

The latest figures from the United Nations Educational, Scientific and Cultural Organization (UNESCO) indicate there are 132,219 people over the age of 15 in Panama who cannot read or write, more than half of whom are women. 

ProLiteracy will assist CEASPA and CONAMUIP to increase women’s literacy levels, improve digital literacy skills, and give women the confidence to become active members of their community. Built on ProLiteracy’s literacy for social change model, lessons will be structured around the challenges Guna women face. ProLiteracy’s Leamos digital curriculum will be used to provide foundational reading and writing instruction needed to navigate daily life. Write Her Future will provide teacher training, instructional materials, project management support, and evaluation assistance.  

With this partnership, The Guna Women's Literacy Program will reduce the numbers of low-literate women in Panama. 

"Write Her Future crystallizes Lancôme's commitment to empowering women through access to education and mentoring for entrepreneurship, so that women can write a happier future and achieve personal fulfillment. As one of the world’s leading luxury beauty brands, we have the responsibility to help address social challenges," says Mariana Malo, director of marketing for L'Oreal Luxe Central America. 

"When you know that women comprise two-thirds of the 733 million people globally who cannot read and write, partnerships like this with Lancôme are so important," says Mark Vineis, ProLIteracy president and CEO. "Together, we can ensure local NGOs have the resources to provide women in need with high-quality services." 

In marginalized communities around the world, illiteracy and poverty are inextricably linked. Women make up the majority of the world’s poor but have limited access to educational opportunities that would enable them to improve their lives and the lives of their children. For this reason, ProLiteracy has historically supported programs that target and empower women.  


About Lancôme 

Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancôme has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi that exudes happiness, confidence, and French chic appeal, as well as the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancôme's message of French excellence, with incredible service and iconic products. Lancôme affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. Lancôme's ambassadresses include Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Taylor Hill, Isabella Rossellini, Zendaya, Amanda Seyfried, and muse, Chiara Ferragni. Lancôme's ambition is that every woman who comes to the brand to look more beautiful leaves feeling happier. 

About ProLiteracy 

ProLiteracy is the largest adult literacy and basic education nonprofit membership organization in the nation. ProLiteracy has been the leader in adult literacy content development, programs, and advocacy for more than 60 years. ProLiteracy works with its member organizations to help adults gain the reading, writing, math, English, and digital skills they need to be successful. ProLiteracy advocates on behalf of adult learners and the programs that serve them, provides training and professional development, and through its publishing division, New Readers Press, creates and distributes materials used in adult literacy and basic education instruction. ProLiteracy has 1,000 member programs in all 50 states and works with 21 nongovernmental organizations in 35 developing countries. For more information, visit ProLiteracy.org. You can follow ProLiteracy on Facebook, Twitter, Instagram, YouTube, and LinkedIn. 

About Centro de Estudios y Acción Social Panameño 

Centro de Estudios y Acción Social Panameño (CEASPA) is a nonprofit organization that seeks to overcome the marginalization of populations in need to transform their reality and improve living conditions. The organization focuses on human rights, citizen participation, gender, and sustainable development.  

About Coordinadora Nacional de Mujeres Indígenas de Panamá 

Coordinadora Nacional de Mujeres Indígenas de Panamá (CONAMUIP) is one of the most important entities that represents indigenous women of Panama. CONAMUIP is an inter-ethnic organization that works with indigenous women through a model of direct participation in finding solutions to daily socioeconomic challenges. The tasks and projects carried out, aimed at individual and collective strengthening, cover issues of interculturality, education, health, and the environment. 

About International Literacy Day 

September 8 was designated as International Literacy Day in 1967 by UNESCO to recognize the importance of literacy as a matter of dignity and human rights. UNESCO estimates 733 million people internationally are illiterate. This limits their abilities to reach their full potential.