Important Data from ProLiteracy’s Annual Statistical Report
Posted by Jessica Gilmour on January 28, 2020 in categoryFacts & ResearchcategoryCEO DeskcategoryAdvocacycategoryMember Tips

Each year ProLiteracy conducts the Annual Member Survey of member organizations to gather important information about the activities of local adult literacy programs and analyze any implications. With these data, we are able to paint an accurate picture of our network’s student and instructor demographics, instructional practices, funding trends, and student achievements.

ProLiteracy uses the data collected from the surveys to:

  • Advocate nationally on behalf of the adult literacy field
  • Spread awareness on the importance of adult literacy
  • Help the adult literacy field with fundraising efforts


Data in the Statistical Report are based on 2018-2019 Annual Member Surveys completed by member organizations for their activities over a 12-month period. The 2018-2019 Annual Statistical Report represents estimates from member organizations serving 233,529 students with 91,392 instructors/volunteers.

Some trends that the 2018-2019 Statistical Report show include:

  • 55% of programs have student waiting lists—down 13 percentage points in 5 years

  • Programs utilizing PAID instructors has increased by 4 percentage points since last year

  • 48% of programs held fundraising events last year bringing in an average of $34,000 per program

  • 36% of programs offer digital literacy—up 17 percentage points in only 8 years

  • 58% of programs saw an increase in awareness of their program due to traditional media or social media presence

View this year’s Annual Statistical Report here. Please share with your legislative or fundraising stakeholders to help advocate for your program.


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