Lancôme & ProLiteracy celebrate the one-year anniversary of the Write Her Future Institute, a program created to increase literacy rates among women and raise awareness of the critical issue of low adult literacy. The issue of low adult literacy affects 43 million adults in the United States, two-thirds of whom are women. Launched on International Literacy Day, the Write Her Future Institute works to address the importance of literacy for individuals, communities, and societies and provides solutions to raise literacy rates among women.
By partnering with ProLiteracy® Worldwide, Lancôme has set a goal to transform the lives of thousands of women over a three-year period by increasing their literacy levels and giving them the opportunity to improve their lives and those of their families.
In partnership with ProLiteracy, Lancôme is contributing free Voxy® education licenses to adult literacy programs in the United States. Voxy® is an online curriculum to help develop basic English reading and writing skills that can be accessed anytime, anywhere. Voxy® research shows that 90% of users improve their English proficiency when they use the platform. Within the first 12 months, the Write Her Future Institute reached nearly 400 women across the United States.
“For hundreds of years, coming to America has provided a new start for millions of people. In turn, those immigrants have helped build a more diverse, dynamic economy that ensures a shared prosperity for all. Each year about half of the immigrant population that arrives in this country is not proficient in English—the majority of which are women. Learning to speak English through programs like the Write Her Future Institute helps women find better jobs, effectively interact with the health care system, and become more engaged in their children’s education.”
– Kevin Morgan, President and CEO, ProLiteracy Worldwide
Each woman in the Lancôme Write Her Future Institute has a unique story, but they all share a common goal of improving their English literacy. Read their stories.
Click here to learn more about why women's empowerment through literacy is important, the Voxy mobile learning app, or how you can apply for a free grant.