Adult Literacy Advocacy

Advocacy Toolkit for Adult Education and Literacy

This NEW Advocacy Toolkit from ProLiteracy describes how adult education and literacy (AEL) programs can use the latest skills data, program activity and success, and student impact stories to advocate with stakeholders at state and local levels, including:

  • State legislators
  • County/district legislators 
  • Individual donors
  • Corporations and corporate foundations
  • Charitable foundations

What's in the toolkit?

  • Effective Advocacy Using PIAAC State and County Synthetic Data
  • Developing Effective Messaging and the Ask
  • Advocating with State and Local Legislators
  • How to Advocate with Donors, Foundations, and Corporations

Special Features:

  • Emphasis on state and county advocacy
  • Focus on using PIAAC state and county synthetic estimates released in 2020
  • Guides usage of valuable tools–PIAAC Skills Map, ProLiteracy Adult Literacy Impact Template, and Barbara Bush Foundation Literacy Gap Map–for advocacy 
  • Special target on advocating virtually when in-person advocacy is not possible during the pandemic 

The Advocacy Toolkit for Adult Education and Literacy was designed for anyone who wishes to advocate–from someone who is new to advocacy to more experienced AEL program directors to state and citywide associations or coalitions. Download the Advocacy Toolkit for Adult Education and Litercy.

Download the Toolkit


As a ProLiteracy advocate you can help strengthen our voice to create awareness of adult literacy challenges, influence public policy, and create needed change.

Become a dedicated change-maker for adult literacy

You can make a big difference in just a few minutes. That's all it takes to contact your elected officials and urge them to take action on behalf of adult learners around the nation. The actions of our government have an enormous impact on the lives of you and your family, and we hope you'll use this site to learn about things that matter to you.

When you receive action alerts from us, please send an email to your elected officials to urge them to take action on behalf of adult literacy and basic education programs and learners.  Find your elected official


  • We provide an advocacy toolkit to all 1,000 ProLiteracy members
  • We send out action alerts on legislative to our network on timely votes/issues/policy
  • We conduct research on the economic impact of low literacy adults
  • We place ads, articles, and videos in national media
  • We created a Public Policy and Advocacy Committee comprised of local program staff and national literacy leaders
  • We participate on the National Coalition for Literacy

Program for the International Assessment of Adult Competencies

The Survey of Adult Skills (PIAAC) is an international survey conducted in 40 countries that measures the key cognitive and workplace skills needed for individuals to participate in society and for economies to prosper. PIAAC is designed to assess adults in different countries over a broad range of abilities, from simple reading to complex problem solving skills. 

Key Findings

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Advocacy Blog

Read the latest news about adult literacy public policy, global awareness efforts, and ProLiteracy's advocacy work.

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