ProLiteracy advocates nationally for adult literacy initiatives on behalf of our member network. We provide a strong collective voice to increase awareness of adult literacy challenges, influence public policy, and create needed change.

Advocacy Toolkit for Adult Education and Literacy

Advocacy Toolkit This NEW Advocacy Toolkit from ProLiteracy describes how adult education and literacy (AEL) programs can use the latest skills data, program activity and success, and student impact stories to advocate with stakeholders at state and local levels, including:

  • State legislators
  • County/district legislators 
  • Individual donors
  • Corporations and corporate foundations
  • Charitable foundations

What's in the toolkit?

  • Effective Advocacy Using PIAAC State and County Synthetic Data
  • Developing Effective Messaging and the Ask
  • Advocating with State and Local Legislators
  • How to Advocate with Donors, Foundations, and Corporations

Special Features:

  • Emphasis on state and county advocacy
  • Focus on using PIAAC state and county synthetic estimates released in 2020
  • Guides usage of valuable tools–PIAAC Skills Map, ProLiteracy Adult Literacy Impact Template, and Barbara Bush Foundation Literacy Gap Map–for advocacy
  • Special target on advocating virtually when in-person advocacy is not possible during the pandemic

The Advocacy Toolkit for Adult Education and Literacy was designed for anyone who wishes to advocate –from someone who is new to advocacy to more experienced AEL program directors to state and citywide associations or coalitions. Download the Advocacy Toolkit for Adult Education and Literacy.

Download the Toolkit

John Katko at ProLiteracy 1x1

ProLiteracy advocacy includes:

  • Providing an advocacy toolkit to all 1,000 ProLiteracy members
  • Sending out action alerts on legislative to our network on timely votes/issues/policy
  • Conducting research to highlight the economic impact of low literacy adults
  • Placement of ads, articles, and videos in national media
  • Creation of a Public Policy and Advocacy Committee comprised of local program staff and national literacy leaders
  • Participation on the National Coalition for Literacy

Become an Advocate

Adult Literacy Impact Report


ProLiteracy has created a template for programs to customize using PIAAC estimates and local program data to illustrate how adult education can positively change the lives of adults. The template compares other social issue data for county, state and national. We encourage programs to use this advocacy tool to inform funders and elected officials in your community. 

Learn More

The Program for the International Assessment of Adult Competencies (PIAAC)


The Survey of Adult Skills (PIAAC) is an international survey conducted in 40 countries that measures the key cognitive and workplace skills needed for individuals to participate in society and for economies to prosper. PIAAC is designed to assess adults in different countries over a broad range of abilities, from simple reading to complex problem solving skills. 

Key Findings