Fundraising in a Pandemic: Maintaining Donor Contact Through a Summer Drip Campaign

April 2021


Program Management

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The webinar discussed maintaining donor contact through a summer drip campaign during a pandemic. Jenny Desmond of Intercambio shared her successful experience using postcards, emails, and videos to engage stakeholders.

The campaign resulted in increased donations and consistent engagement. The board’s role in identifying supporters and building relationships was also discussed.

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