Fundraising in a Pandemic: Migrating Multiple Events to Virtual Environments

April 2021


Program Management

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The webinar discusses migrating fundraising events to virtual platforms. The speaker, Libby Wahlstrom, the Development Director at the Literacy Center of West Michigan, shares her experience organizing virtual events during the pandemic.

They used the Be.Live platform, focused on mission-driven content, engaged the audience with live Q&A, and attracted new donors. Virtual events proved effective in reaching wider audiences and showed potential for future use.

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