Video/Webinar

Learner Recruitment – Strategies to Get Learners to Enroll in Adult Basic Education Programs

June 2021

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Marketing/Recruitment

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The webinar featured presenters Carol Kleimer and Shannon Frey discussing research and strategies to recruit learners. It covered various recruitment techniques, such as electronic flyers, partnerships with community agencies, testimonials, and engaging websites.

The presenters emphasized the importance of knowing the target population’s motivations, demographics, and community partners to effectively reach potential learners.

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