Author(s): Alisa Belzer, Tesa Leon, Margaret Patterson, Federico Salas-Isnardi, Jen Vanek, Corlis Webb
The paper discusses the impact of the COVID-19 pandemic on marketing and consumer behavior. It highlights the need for businesses to adapt to changing consumer needs and preferences, such as increased demand for online shopping and contactless payment options. The paper also emphasizes the importance of effective communication and transparency in building consumer trust during the pandemic.
Additionally, it provides insights into the impact of COVID-19 on various industries, including travel, hospitality, and retail. Overall, the paper emphasizes the need for businesses to be agile and responsive to changing market conditions in the face of the ongoing pandemic.