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Senior Staff

Mark Vineis
Mark Vineis
President and Chief Executive Officer

Mark Vineis is the president and CEO of ProLiteracy. He is responsible for scaling ProLiteracy as an organization and increasing its overall impact through strategic clarity, strengthening cross-division synergies, and growing the organization’s internal capabilities.

Vineis founded Mondo Publishing in 1986. Mondo began as a professional development organization which then evolved into a creator of supplemental, core, intervention, and digital tools for English Language Arts (ELA). Mondo became a progressive and recognizable ELA brand in K-12 education. In 2018 Vineis led the sale of Mondo Publishing to Carnegie Learning and served as the managing director of both Mondo Education and K-12 ELA at Carnegie Learning until the end of 2019. In 2020, Vineis started EmpowerED Digitial Solutions to consult with EdTech stakeholders across the sector, working together to rethink and shape student-centered learning and explore how technology and professional learning can help educators and students reach their highest potential.

Mark holds a Bachelor of Business Administration and a Bachelor of Arts from Pace University.

Sonja Chernos
Vice President of Publishing

Sonja Chernos is the VP of publishing for ProLiteracy’s publishing division, New Readers Press. She is responsible for the strategic direction and management of the organization’s current portfolio as well as future curriculum development and distribution of both print and digital solutions for adult basic education, English language learning, high school equivalency, and workforce development.

Sonja has extensive experience in curriculum development and portfolio management. Prior to joining ProLiteracy, she spent 13 years with McGraw-Hill Education in different capacities, most recently as the VP of academic design for intervention, adult education, and product development operations. Sonja holds a bachelor’s degree in environmental and occupational health science and a master’s in public health from California State University, Northridge.

Michele Diecuch
Senior Director of Programs

Michele Diecuch is the director of programs for ProLiteracy. She is responsible for the overall strategic direction and management of ProLiteracy’s domestic and international initiatives, including professional development, membership, credentialing, advocacy and awareness efforts, and other grant and special projects that support the mission of ProLiteracy. Michele has been with ProLiteracy in different capacities for almost 30 years.

Lara Pimentel
Senior Director of Development

Lara Pimentel is the director of development for ProLiteracy. She is responsible for guiding the philanthropic goals and social impact of the organization. Lara’s passion was ignited for addressing systemic social issues during her service as a Peace Corps volunteer in the Dominican Republic (2006-2008).

Lara’s previous career experience includes positions at two Upstate New York community foundations, and most recently she was the inaugural executive director of the Literacy Coalition of Herkimer & Oneida Counties. Lara Pimentel holds a bachelor’s degree from Old Dominion University and a master’s of public administration from Syracuse University.