Fundraising in a Pandemic: Migrating Multiple Events to Virtual Environments
The Literacy Center transformed Spellebration Scrabble and Wine & Words events to virtual formats during the pandemic, achieving success and new engagement.
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The Literacy Center transformed Spellebration Scrabble and Wine & Words events to virtual formats during the pandemic, achieving success and new engagement.
Jenny Desmond, Intercambio Uniting Communities' Director of Development, used a targeted messaging campaign during the pandemic to keep donors engaged, resulting in increased fundraising participation.
The Literacy Alliance held a virtual fundraiser called "Funniest in the Fort in Fort Wayne, Indiana, featuring jokes from business leaders and the mayor.
Literacy Volunteers of Greater Augusta adapted its first-time silent auction, Blind Date with a Book, to a virtual format, increasing community awareness and fundraising success.
Project Read in Provo, Utah shifted its successful spelling bee fundraiser to a virtual event due to COVID-19 restrictions. Shauna Brown discusses the importance of going virtual, logistics, and maintaining engagement.
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